Re-Wire your Wire!

Celebrating the launch of the Ideal Beauty wireless bra by Playtex, I was challenged to re-purpose those nasty old bra wires into something of beauty. Say goodbye to the uncomfortable metal prods of old, and hello to new fabric constructions to enable the same support and lift you're accustomed to, but without the occasional poking!
I must say, I'm not really a DIY kind of girl, but this project was super fun and I do enjoy a little whimsy now and then. I created two wrap-around beaded bracelets which I'm surprisingly proud of, and the time I spent making them gave me a moment to ponder the reason behind the gimmick. 

According to Playtex's research, 9 out of 10 women want to see a comfortable, wireless bra on the high street that still offers support. When you think about it - when was the last time you found a genuinely supportive wireless bra (sports bras aside, of course)? Well, cue Playtex setting about engineering a bra with a continuous fabric construction that claims to actually offer all this and more. A comfortable bra with shape-enhancing support - is that not the dream?

In the coming weeks, I'll be sharing with you my review on the Ideal Beauty Bra itself to let you know whether it lives up to its' claims, and I must say if it does, it may just change the game forever. Available for £30 (with an introductory offer of £5 off at certain retailers), the bra is available in white and nude, making it perfect for casual wear beneath t-shirts.

I'll keep you posted, but in the meantime, why don't you re-wire your wire?


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