Review: L'Oréal Casting Sunkiss Jelly

Permanent, gradual hair lightening that's as easy to apply as a hair serum? Yes please!

L'Oréal Casting Sunkiss Jelly / £5.99

Many of us love to lighten our hair, but may find it too expensive or damaging to get a salon dye or may be uncomfortable doing an at-home dye job for fear of it turning out a charming shade of green. Being one of these people myself, I was really excited when L'Oréal launched a jelly that gradually lightens your hair with no more effort than applying any other hair product, and all with no ammonia - and let me tell you, this stuff is foolproof!

Made only for natural, uncoloured hair, this permanent hair lightener is to be applied on damp hair using your hands (gloves are provided but I didn't use them), and then either blow-dried or exposed to the sun in order to bring out the colour. You can easily achieve an all-over colour by applying it liberally from root to tip, or selectively choose parts of the hair to achieve a highlighted or ombre look that works really beautifully. It literally could not be more simple to apply, and as there is no ammonia and it is enriched with oils, the product leaves your hair silky and shiny! Although I use quite a lot (and even after 5 uses I still have about 1/4 of the tube left), my hair is not greasy afterwards, so it is the perfect leave-in product.

The shade is truly vibrant and you see results instantly. After 5 uses, my hair was the blonde shade I was trying to achieve, but even after my first use it was a lovely silky dark blonde. There are three shades to choose from: Light Brown to Dark Blonde (the one I use), Dark Blonde to Light Blonde, and Light Blonde to Very Light Blonde. However, I have seen people with darker hair use it to achieve an ombre look and it worked wonderfully.

Overall, this product is an inexpensive way to gradually lighten your hair without damaging it, and I am recommending it to everyone I meet!