Beauty News: LUSH Emotional Brilliance

To all you LUSH fans out there - it is time to get excited! This morning I received a very excited text from one of my best friends saying she'd been speaking to a saleswoman in LUSH who had let slip about their new collection of lipsticks which is to be released on 21st July! Naturally, my immediate response was, "Aaaahhh!!!", and I set about researching it.

From what I could find on their website, the lipsticks will be from a collection called Emotional Brilliance (see the page and campaign video here), but that is about it. After a little further digging, I found that the collection is soon to be released in the USA too, and that it is not only a lipstick collection (Liquid Lips), but a whole makeup line including eyeshadows, eye liners, skin tints and mascaras!

LUSH Emotional Brilliance Liquid Lips

The idea of the Emotional Brilliance range is to match your mood to your makeup, so the products all have a different name which should correspond to certain moods, for example Ambition and Passionate. I think it is a really great idea and I can't wait to try them out!

Liquid Lips are definitely the products I am most excited about! These are a highly pigmented mix between a lipgloss and lipstick which come in a range of fabulous bright colours! As far as I've read, they are very moisturising and light, but with a good staying power. They come in strange little bottles with the applicators in the caps, which looks really interesting but don't look too practical to pop in your bag.

I will definitely be in my nearest LUSH store on the 21st July to check out these babies!